AMAG Group AG announces the launch of the new app for its mobility platform allride. allride offers its users a multimodal mobility platform that is designed as an integrated and customized service for companies, areas and municipalities.
New branding for the mobility platform
The revamped allride app is the centerpiece of a new brand identity. Modern electric cars, e-bikes and e-cargo bikes can be booked and accessed conveniently and keylessly via the app - all from a single, user-friendly application. In addition to a digital solution, with allride the AMAG Group offers corporate and property development customers as well as municipalities a flexible all-round carefree package for the sustainable two- and four-wheel mobility of their employees and residents. allride thus bundles the comprehensive services of the AMAG Group and other partners.
“allride underlines the AMAG Group's commitment to sustainable mobility of the future through continuous technological innovation,” explains Arjan Vlaskamp, Head of MaaS Platform at allride. “Our goal was to create an intuitive and engaging platform that enables our users to fulfill their mobility needs.”
Renowned agency supports implementation
Based on extensive development work and user feedback, the app presents an optimised user experience design that focuses on user-friendliness. The new branding as well as the user research and user experience design for the allride app were developed together with the international design consultancy Edenspiekermann. The implementation of the new app was supported by Mayten, a software development company specialising in mobility applications. The result is a brand identity and an app that are not only visually appealing, but also functionally address the needs of users.
“The collaboration with Edenspiekermann was a key success factor for us, as it combines proven experience with mobility solutions with digital product design and branding expertise,” adds Vlaskamp.
Following the implementation of a number of innovations, such as an improved user journey, new filter options and a fresh new look, further adaptations will follow steadily. The allride app is now available in the App Store and on Google Play.
